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Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics by Thomas Tullis, William Albert

Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics Thomas Tullis, William Albert ebook
Page: 318
Format: pdf
Publisher: Morgan Kaufmann
ISBN: 0123735580, 9780123735584

The next step up is to use some statistics, perhaps any statistics, in our user experience work. Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. "Measuring the User Experience: Collecting, Analyzing, and. And Albert, Bill (2008): Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics. He recently coauthored (with Tom Tullis) the first ever book on usability metrics, Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics , published by Elsevier/Morgan Kauffman in 2008. The crux of the presentation was not being afraid of setting objectives, having metrics to measure them and most of all, learning from the users. This presentation focused on building Facebook Communities. I was wondering which is the best practice to Measure User Experience, based on 4 key pilars: 1) Branding; 2) Usability ; 3) Content and 4) functionality. What would you recomend for this kind of . Presenting Usability Metrics," by Tom Tullis and Bill Albert. Burlington, MA, USA, Morgan Kaufmann Publishers.